From Mop To Millions - Cleaning Business Playbook
From cleaner to $3M — the exact playbook I used." Everything I wish I'd had when I started Jetlag Remedy from scratch. Simone Tsigolis — Founder of Jetlag Remedy. $3M revenue. 60+ team members. No funding. No prior experience.
What's inside
4. The $30K story block (social proof + Pinch mention) A short, punchy callout box:
"Before I fixed our billing, we had $30,000 in overdue invoices. After switching to automated payments, it dropped to $3,000 overnight. That story — and the exact tool — is inside Chapter 8."
This also seeds your Pinch referral naturally.
5. "This is for you if..." section Help visitors self-qualify. Three bullets:
✓ You're thinking about starting a cleaning business but don't know where to begin
✓ You've started but you're stuck on pricing, hiring, or getting clients
✓ You want to build something that runs without you being on the tools every day
6. About Simone block (with photo) A short 3–4 sentence bio with a photo of you. People buy from people. This is the trust closer. Pull the intro copy from the ebook.
7. Price + CTA block (repeated at the bottom) End the page with a clear close:
From Mop to Millions — $47 AUD Instant download. 10 chapters. Real frameworks from a real $3M business. [Get the book →]
WHATS INSIDE:
Chapter 1 — Spotting the gap: how to find your niche
Chapter 2 — Getting legal and legit in Australia: ABN, insurance and structure
Chapter 3 — Pricing like a pro: the quote formula and the email that converts
Chapter 4 — Landing your first five clients without spending on ads
Chapter 5 — Hiring people you can actually trust
Chapter 6 — Building systems that run without you
Chapter 7 — Scaling past $1 million: what changes and what doesn't
Chapter 8 — Surviving the hard seasons: COVID, cash flow, curveballs
Chapter 9 — The tools and tech stack that actually matter
Chapter 10 — Your 90-day launch plan, week by week
WHATS INSIDE:
Chapter 1 — Spotting the gap: how to find your niche
Chapter 2 — Getting legal and legit in Australia: ABN, insurance and structure
Chapter 3 — Pricing like a pro: the quote formula and the email that converts
Chapter 4 — Landing your first five clients without spending on ads
Chapter 5 — Hiring people you can actually trust
Chapter 6 — Building systems that run without you
Chapter 7 — Scaling past $1 million: what changes and what doesn't
Chapter 8 — Surviving the hard seasons: COVID, cash flow, curveballs
Chapter 9 — The tools and tech stack that actually matter
Chapter 10 — Your 90-day launch plan, week by week